City Shopping: London

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Courtesy of In Style Magazine September 2016

Where to shop: LONDON

  • Oxford Street:  mid-market flagships
  • Regent Street:  mid-market flagships
  • Bond Street: international designer brands
  • Mayfair:  bespoke tailoring, heritage brands, designer boutiques
  • Marylebone High Street:  independent boutiques, accessories and interiors
  • Knightsbridge, Sloane Street and the Kings Road:  designer and mid-market flagships
  • Soho and Carnaby:  youth, street, denim and young designers
  • Covent Garden: youth and street brands
  • Notting Hill:  designer boutiques, antiques and vintage
  • The East End:  vintage, independent designers
  • Camden: alternative, youth and vintage


Oxford Street: mid-market flagships

400 Oxford Street
Area: Oxford Street

214 Oxford Street
Area: Oxford Street

Urban Outfitters
42-56 Earlham Street
Area: Covent Garden

225 Oxford Street
Area: Oxford Street


261-271 Oxford Circus
Area: Oxford Circus

Primark Discount Fashion Store


Regent Street: mid-market flagships

H&M’s grown-up, more sophisticated sister, COS;

Uniqlo for understated Japanese discount fashion;

Spanish retailers Hos Intropia and Desigual;

Tommy Hilfiger new flagship store

UK interiors retailer, Habitat;

Liberty department store.

Bond Street: international designer brands

Alexander McQueen, Gucci, Prada, Chanel and Yves Saint Laurent are on Old Bond Street, while Miu Miu, Celine, D&G and Burberry are on New Bond Street.

Mayfair: bespoke tailoring, heritage brands, designer boutiques

Savile Row for a choice of bespoke tailors including Hardy Aimes, Gieves & Hawkes and Oswald Boetang. Also edging their way in are more directional stores, including the excellent b Store and the Evisu denim concept store.

Marc Jacobs opened his first London flagship on Mount Street – evidently doing for real estate trends what he does for fashion ones. Opposite is one of our favourite London womenswear boutiques – Emperor Moth – great for visual merchandising inspiration.

On Conduit Street, PPQ, Vivienne Westwood, Donna Karan, Issey Miyake , Mandarina Duck and Yohji Yamamoto. Luella Bartley‘s one and only store can be found on Brook Street.

Marylebone High Street: independent boutiques, accessories and interiors

Divertimenti, Shoon, Mint, Skandium and The Conran Shop for stylish homewares and VV Rouleaux for pretty trimmings.

Knightsbridge, Sloane Street and Kings Road: designer and mid-market flagships

Harvey Nichols and Harrods are high on anyone’s listt. Also recommend the spacious H&M store.

Sloane Street is packed with international designers, from Alberta Ferretti through to Chloé, Dior, Marni, Paul & Joe and Valentino. For kidswear head to Bonpoint, Oilily and Baby Dior (Harriet Street), and for exclusive accessories Dinh Van for your diamonds and Tanner Krolle for luxury luggage.

On Kings Road proper are a number of key mid-market and denim flagships including Diesel, and an impressive Jigsaw for womenswear and kidswear, as well asTrotters and Daisy & Tom. For interiors, the Designers Guild. The Shop at Bluebird for a mixed bag of designers and lifestyle products set in a constantly evolving and ever-inspiring store.

Soho and Carnaby: youth, street, denim and young designers

Office, Swear, Size, Converse and Slammin’ Kicks covers the footwear market.

For clothing, All Saints, American Apparel, The Dispensary, 55DSL, Diesel, Miss Sixty, Fornarina and Energie. The changing stock at hip concept boutique Beyond the Valley.

Covent Garden: youth and street brands

Pout for a good selection of fun cosmetic brands and go next door to Cath Kidston for your floral-printed essentials. For streetwear, apparel and footwear, walk along Neal Street, where there’s Urban Outfitters, Diesel, Paul Frank and Birkenstock. On Shelton Street there’s Criminal and Mambo for streetwear and Rokit for vintage.

Notting Hill: designer boutiques, antiques and vintage

Diptyque for fragrances and candles; Bonpoint for fancy French kidswear and Nanette Lapore, Joseph, Comptoir des Cotonniers and agnès b. for womenswear. The Cross on nearby Portland Road for select designer labels and lifestyle products.

Camden: alternative, youth and vintage

Sai Sai for Lolita Goth looks and Fairy Goth Mother for classic goth styles; Roomscape, Shift 67 and Bucks Trunk for interiors; and Modern Age, Episode and Rokit for vintage.


Victoria & Albert Museum – south kensington

Tate Modern – south bank

Tate Britain – pimlico

National Gallery – trafalgar sq




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